Pick it Up or Throw Up
Pet Waste Design Challenge
ROLE
UX Design & UX Concept
PROJECT TYPE
World Usability Day Design Challenge
TEAM
Heather, Haneepha, Federico, Jim
The Challenge
How can the town of Morrisville increase the number of residents seeking information about the ordinance and consequences of pet waste? How can they encourage and make it easier to report pet waste issues?
The Solution
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Changing behavior requires a delicate balance of education, convenience, and motivation. To tackle this challenge, we decide to intervene in these three primary areas and create a ...
Educational Campaign
Redesign Receptacle
Digital Experience
Design Story
Educational Campaign
The main idea of this educational campaign was to have a catchy tagline to create a top of the mind recall, which can be used consistently across various channels.
Pick it Up or Throw Up
Consistent message with tagline to remember
Flyer to illustrate the consequences of pet waste
Pet Stores
Mailed Flyers
Website
Pet Fair
Vets
Signage on receptacle
Community Awareness Day
Channels to be utilized for education
Receptacle Redesign
The team took the challenge to redesign the receptacle that meets the following goals
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Convenience
A dual-purpose receptacle was designed, one to collect pet waste and other for trash.
The pet waste bin was designed as a toilet seat for easier recognition, to avoid contamination from regular trash.
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Education
A place to display educational flyers, motivational promotions and challenges.
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Motivation
A “woof woof” trash sensor to motivate kids.
Woofstop (inspired from Pokestop) where local pet stores would offer gift certificates or points.
Digital Experience
GPS map of receptacles
Woofstop
Process At a Glance
